100% Cotton Indian Print Qu...
A Touch of India£16.50
“Support Handmade Slow Fashion. Every purchase from us will be one of a kind owing to the nature of it being handmade.”
A Touch of India was launched in June 2023 (a few days ahead of my thirty something birthday). However, the idea was born 15 years ago when I, Shruti, started my graduation degree in Textile Design at NIFT back in India. The rich handcrafts native to each region in India always fascinated me, and became the reason why I chose to go to design school. Despite studying Math & Physics with an aim to get a degree in Computer Science Engineering, I followed my heart (best decision ever! Otherwise you wouldn’t be reading this today!). But when I started school, I soon discovered that many parts of the world remained devoid of having experienced my country’s rich handcrafts. I started dreaming of finding a way to bring India to the world. I wanted to share what brings me joy with each one of you. All Indian crafts are a unique mix of heritage, passed on by generations, craftsmanship, in the hands of the artist, design, one that is functional with good aesthetic and colors, that bring joy and good vibes!
Fast forward to 2023
(➔ story to know what was happening until 2023), after moving to the UK, when I started setting up our new home, I couldn’t find the India crafted home decor items, and accessories I had always imagined would be the soul of our home. And when I did find some retailers, either the choice was limited, or too expensive to ship here. I just knew, this is the time to bring my dream to reality. I started digging my contacts back from my design school days, and reached out to artisans who were masters of home decor- kitchen, dining & furnishing items. However, there were other categories I wanted to bring to my curated selection- stationery, fashion accessories, jewellery and more (still debating in my mind, DM if you want something you don’t see here!). I did some more research on finding craftsmen who built other items, sent them my designs, visited India a few times, tested the products, and like 46282324709 other things and launched the Shop!
A very warm welcome to you! I promise to delivery quality products at prices that don’t hurt!
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